As Senior Product Designer, I led the team to focus on business and product issues, with an emphasis on UX dynamics to achieve significant results. Under my leadership, we optimized two distinct products: a B2B product, which served as a beneficiary manager for companies, and a B2C product, a mobile app for vital health monitoring of beneficiaries. My role was crucial in translating business needs to the tech and design teams, enabling the evolution of legacy systems and the integration of AI to enhance the customer experience across the entire cycle, from pre-sales to post-sales. I prioritized the user journey in all interactions with the company, collaborating closely with PMs to ensure a customer-centric approach at every stage, from first contact to CX training. This approach resulted in significant improvements in operational efficiency and customer satisfaction.